August 4, 2025
During my time around the protection market, and I suspect, for many years prior, the industry has voiced a concern that advisers don’t seem to value protection the way that they should.
August 4, 2025
Jacqueline Kerwood, Head of Claims Strategy and Governance at Aviva, shares how to help customers through challenging times with transparency and empathy.
Jacqueline Kerwood
Head of Claims Strategy and Governance
Aviva
August 4, 2025
In 2015, iPipeline reshaped the protection portal landscape with the launch of SolutionBuilder. At the time, protection portals were limited to basic functions, namely sourcing premiums, printing quotes, and little more. We knew we could and should do much more, and our vision was clear: to empower advisers to better serve their clients and help secure their financial futures.
Alisa Wallington
Director, Portal Product
iPipeline
August 4, 2025
In this in-depth discussion, Kate Buckley sits down with Hilary Banks, Commercial Director at Guardian, to explore the outlook for the protection insurance market in 2025. From market optimism and innovation to regulatory impact and consumer confidence, the conversation highlights the challenges and opportunities shaping the future.
Kate Buckley
AVP Client Distribution
Hilary Banks
Commercial Director
Guardian
August 4, 2025
The world is constantly changing, and so are the financial and personal challenges customers face. That’s why we’ve taken a fresh look at our protection offering, enhancing key elements to ensure customers have the right level of support at every stage of life.
August 4, 2025
On 28 May, Swiss Re published Term & Health Watch 2025. This is an annual analysis of new individual protection sales in the UK from the previous year, based on sales data provided by protection insurers. iPipeline has been a key contributor to the data for several years, adding insights gained from its platforms.
Joanna Scott
Technical & Industry Affairs Manager
Swiss Re
August 4, 2025
At first glance, pensions and protection might seem like distant cousins in the world of financial services. Related, sure, but rarely in the same room - let alone the same conversation.
Paul Yates
Product Strategy Director
iPipeline
August 4, 2025
“I’m delighted to introduce myself as iPipeline’s new Managing Director. My journey to this role has been anything but traditional and that’s exactly what drives my passion for transformation and impact.”
Rachel Edwards
Managing Director, UK & Europe
iPipeline
April 11, 2025
Coming soon! Swiss Re are launching their Term & Health Watch 2025 report in May
April 11, 2025
Every year, searches for life insurance spike during the festive period and winter months.
April 11, 2025
Artificial Intelligence is transforming industries at an unprecedented pace. While AI often feels disruptive, its most effective deployments come through steady evolution rather than radical change. In today’s competitive landscape, AI is not just a tool for efficiency but a powerful enabler, unlocking new potential for businesses to stay ahead and drive innovation.
April 11, 2025
Creating a reliable, sustainable income can be challenging – here’s something to help
April 11, 2025
We recently spoke to Emma Vaughan, Head of Protection and Health Solutions at simplybiz who shared her views on the importance of advisers adopting technology to support the sale of protection products in the UK. Emma, technology plays a pivotal role in the protection advice process. We’re interested to hear your thoughts on this and the challenges we face.
April 11, 2025
Everyone in the protection market knows that income protection is a growth product, perhaps THE growth product. The big questions are why, why now and how long can it stay there?
Zoe Mears
Enterprise Sales Manager
iPipeline
April 10, 2025
In light of Vitality Launch 2025, financial protection must go further in strengthening people’s finances and unlocking better value, writes Vitality Life CEO Justin Taurog.
April 10, 2025
Digital has transformed the marketing industry and its application across all business. Marketing was once, perhaps incorrectly, perceived as the domain of big consumer brands.
Nick Jones
Marketing Director
iPipeline UK
April 10, 2025
For over a decade, Alisa has played a pivotal role in shaping iPipeline’s protection portals, significantly influencing how advisers interact with these tools. In this conversation, Alisa shares her insights into the evolution of portals, their future within the industry, and the impact of technology on the advice process, both today and tomorrow.
April 9, 2025
The frustrations of being an adviser in today’s world have been well documented - not least of all the difficulty in getting a decision on something when we need it. Despite the huge advancements in technology over the last 20 years, sometimes it can feel as if there is only one decision maker in every organisation with a huge ‘in tray’, and you are always last in the queue.
Mike Allison
Director of Protection
Paradigm
April 9, 2025
Retirees with annuities are more likely to report higher financial confidence and lower stress levels. But many people overlook them as a retirement income option – according to the FCA, only 10% of pension pots first accessed in 2021/22 were used to buy an annuity.
April 9, 2025
The financial advice industry is often portrayed as being in a state of crisis. Concerns over adviser shortages, career stagnation, and client succession dominate discussion, while increasing regulatory demands add further strain.
Paul Yates
Product Strategy Director
iPipeline
April 9, 2025
After 17 incredible years, I am passing the baton onto iPipeline’s new Managing Director-UK, Rachel Edwards.
February 27, 2025
Our data team has crunched the numbers for 2024, and here are the results.
Nick Jones
Marketing Director
iPipeline UK
February 17, 2025
AI is not new, but the availability of high- performing compute resource and internet- scale data sets, coupled with technological advancements in the way machines learn, have created the perfect environment for AI to thrive.
Matthew Collyer
AVP, Enterprise Architecture
iPipeline
February 17, 2025
This edition, we’re in conversation with Mike Allison, Director of Protection at Paradigm who talks optimistically about the opportunities in the world of protection, particularly in light of the Consumer Duty rules.
Mike Allison
Director of Protection
Paradigm
February 17, 2025
Paying claims is at the heart of what we do every day. Last year we paid out £1.18billion and settled 50,631 claims
Fran Bruce
Protection Managing Director
Aviva
February 14, 2025
We talked to Ian Teague, UK Group Managing Director, who recently returned from iPipeline’s Connections Conference 2024, one of the leading events in the US Fintech calendar.
February 14, 2025
During May, as the release of Swiss Re Term & Health Watch for 2024 approached, two of the most experienced heads in the industry sat down to debate the big issues in protection highlighted by the report.
Ron Wheatcroft
Technical Manager
Swiss Re
Paul Yates
Product Strategy Director
iPipeline
February 11, 2025
Most will know iPipeline from our place in the life and protection market. Our tech powers five leading providers and 50% of all advised quotes processed in the UK.
Jon Finley
Business Development Director
iPipeline
February 11, 2025
As I write, already in May, the protection season is in full flow. What begins as a slow start in January, a grid of providers and distributors creeping forward, soon springs into gear. Everyone racing at full speed.
Zoe Mears
Enterprise Sales Manager
iPipeline
February 11, 2025
There is no doubt that we live in a fast-paced industry with never ending changes, fluctuating interest rates, regulation, Consumer Duty, technology changes and the threat from larger, digital options for clients.
Joanne Cole
CEO & Founder
BrokerIQ
February 11, 2025
The biggest and best brands in the world have superpowers, the things they do better than anyone else.
February 11, 2025
As we enter what could be an interesting summer across global politics, I couldn’t resist taking a crowbar to this infamous recent campaign tagline and applying it to our own market. Let’s make protection excellent again!
Stephanie Hydon
Director, Client Distribution
iPipeline
February 11, 2025
How well do we understand the value of critical-illness protection to customers?
Dave Butler
Market Development Manager
Legal & General
February 11, 2025
On 21 May, Swiss Re published Term & Health Watch 2024. This is an annual analysis of new individual protection sales in the UK from the previous year, based on sales data provided by protection insurers.
Joanna Scott
Technical & Industry Affairs Manager
Swiss Re
February 11, 2025
In May, Swiss Re launched Term & Health Watch 2024, a report iPipeline have supported with our data for the last 5 years.
February 4, 2025
At the time of writing, an FCA review of the Protection market will be underway, with larger firms already visited and analysis – or at least data requested and collection underway.
Chair - Protection Distributors Group
January 20, 2025
They say game changing interventions by the regulator are like buses…Well, they don’t and I’m sure that there are many in the market who hope they won’t ever say that in future!
January 20, 2025
After 14 years of Conservative rule, we’re in the early months of a new Labour administration. Now, whatever your political persuasion, this change did bring with it a certain change in atmosphere. Is it a new dawn, a new day? Or will the chaos continue? Time will tell.
John Finley
Business Development Director
January 20, 2025
Did you know that according to the Association of Mortgage Intermediaries (AMI), only one in two advisers regularly revisit their client’s protection needs?1
Jamie Page
Head of Protection Distribution
The Exeter
January 20, 2025
A year on since the Consumer Duty came into force, improvements to deliver better outcomes for customers have been made. But there’s still more to be done around the protection advice process, as Andy explores.
Andy Walton
Protection Proposition Director
Mortgage Advice Bureau
January 20, 2025
Everyone’s view of their retirement is different. Your clients’ actions are often driven by their individual ambitions - and a desire to have enough income to live well in retirement, even as their circumstances change.
Peter Cowell
Head of Annuities, Individual Retirement
Standard Life
January 20, 2025
Income Protection Awareness Week (IPAW), the income protection themed event from the Income Protection Task Force (IPTF), is back for 2024 and will hit the screens each day between 12 and 1pm in the week commencing 23rd September.
January 20, 2025
With cost-of-living pressures persisting, National Friendly’s refreshing approach to short-term accident protection can support stretched household finances in an affordable way.
Cecilia Furner
Distribution Director, Retail Annuities
Legal & General
January 20, 2025
In the June edition of iPipeline Quarterly, we spoke to Paul and Ron in the first of our mini-conversation series centred around the latest Swiss Re Term & Health watch report.
Paul Yates
Product Strategy Director
iPipeline
January 20, 2025
Consumer Duty celebrated its first birthday at the end of July and the impact of the regulation on the protection industry appears to be overwhelmingly positive.
Richard Waters
Head of Protection Distribution
January 20, 2025
In the last edition of iPipeline Quarterly I started the first of three episodes based around superpowers, because of course you can’t talk about superpowers if it isn’t at least a trilogy.
January 20, 2025
It’s been over a year since Consumer Duty came into force and the regulatory focus on protection continues with the FCA publishing its thematic review and planned market studies.
Dave Butler
Market Development Manager
Legal & General
January 20, 2025
By nature, I’m future focused. It pays to be in technology. If you’re looking backwards, it’s likely you’re going backwards.
Paul Yates
Product Strategy Director
iPipeline
January 20, 2025
As we approach the final quarter of the year and work both independently and collaboratively as an industry towards our goals, autumn is a time to reflect on the challenges we’ve encountered so far and the goals we have yet to achieve - year-end is approaching for many.
January 15, 2025
“For many small businesses, financial advisers included, digital marketing is a topic that doesn’t create hope but fear. Fear that is often driven by the unknown.”
Nick Jones
Marketing Director
iPipeline UK
January 15, 2025
On 21st November we hosted our first and hugely successful UK Connected event!
Nick Jones
Marketing Director
iPipeline UK
January 15, 2025
If you’re reading this article, and the current edition of iPipeline Quarterly, the chances are you will know a thing or two about us.
Chris Samuel
AVP Business Operations
iPipeline
January 15, 2025
The concept of superpowers often sparks visions of extraordinary abilities—whether it’s flying, super strength, or controlling the elements. In both fiction and theory, superpowers are most impactful when used to protect people.
January 15, 2025
Daren Boys, Protection Portfolio Distribution Director at Aviva, shares insights from Aviva research highlighting awareness of income protection and the opportunity that advisers have to help close the protection gap among younger generations.
Darren Boys
Protection Portfolio Distribution Director
Aviva
January 15, 2025
The protection market has possibly never been under greater scrutiny. The FCA’s forthcoming market study is, understandably, attracting huge attention and focus. Paul Yates spoke to Zurich’s Peter Hamilton to reflect on this, amongst the market’s other hot talking points.
Paul Yates
Product Strategy Director
iPipeline
January 15, 2025
In this case study, we explore how protection products can make a real tangible difference to families like Beth and Pete’s. By discussing their journey, we can highlight the crucial role these products can play in your clients lives during challenging times.
January 15, 2025
At times in life, it can seem to be more of a quest than a question. With the seemingly endless amount of time we can all spend (or waste) on social media, you don’t have to look too far before you find a version of perfect.
Kate Buckley
AVP Client Distribution
January 15, 2025
In response to adviser feedback, we released an upgraded version of our PreQuo Lead Gen to help increase client engagement and boost protection opportunity generation.Quoted by David Mead, founder of Future Proof, as being “a great evolution of the product”
March 31, 2024
This report provides a detailed analysis of the UK protection insurance market in 2022, covering key product types, trends, gender dynamics, and distribution insights from iPipeline’s perspective.
Paul Yates
Product Strategy Director
iPipeline
November 20, 2023
Providing a comprehensive overview of retirement savings in the UK, exploring savers’ goals, market influences, the role of financial advice, gender disparities, and insights from industry professionals.
Paul Yates
Product Strategy Director
iPipeline