The value of using your superpowers when protecting.
The concept of superpowers often sparks visions of extraordinary abilities—whether it’s flying, super strength, or controlling the elements. In both fiction and theory, superpowers are most impactful when used to protect people.
When used correctly, superpowers can protect lives, protect families, give security and peace of mind.
Superman’s strength and speed allows him to save people from natural disasters, such as earthquakes or collapsing buildings, often rescuing hundreds in moments.
His commitment to shielding the vulnerable ensures a sense of security in a chaotic world. Without individuals like him stepping up, the consequences of such calamities could be catastrophic. As financial advisers you could argue there is also a responsibility to shield the vulnerable and help them avoid misfortunes for both them and their loved ones.
We are seeing almost half of customers (46% – Source: AMI Viewpoint survey) are now sourcing their own protection online without any advice. Often leading to inaccurate cover amounts, incorrect terms and at risk of being either under or over-insured. But the biggest concern is how frequently these policies lapse due to the customer not truly understanding why they made the purchase, or what the impact means if they cancel it.
In many circumstances, clients could be paying a higher premium by using price comparison sites which do not fully underwrite the policies, so the customer pays more due to the insurers risk taken. In my opinion the adviser community should be shouting about that in their marketing and communications.
While no one can lift skyscrapers or shoot lasers from their eyes, financial advisers and professionals possess unique skills and resources they can use to protect others.
Superpowers in this sense symbolise any exceptional ability that can be directed toward the greater good.
Additionally, protecting people often inspires unity and collective resilience.
Lastly, using superpowers to protect others establishes ethical boundaries, and how unchecked power can harm society, emphasising the importance of responsible and compassionate use of your abilities.
Technology also plays a pivotal role, and it doesn’t have to cost the earth either. Advisers don’t need to immediately invest thousands in lead generation campaigns to stimulate the next generation of protection customers.
iPipeline has recently launched a new, improved version of its ground-breaking PreQuo Lead Gen tool, designed to educate customers and convert them into qualified protection leads. The tool provides customers’ predictive instant feedback on potential cover amounts, duration and risks, along with an indicative premium from only providing straight forward information about their circumstances.
Also, check out iPipeline’s recent Digital Marketing for Financial Advisers webinar, which gives you some great insight, ideas and inspiration from iPipeline’s Marketing Director – Nick Jones.
When clients feel engaged and educated, they are more confident in their decisions and more satisfied with their chosen policies. This transparency fosters stronger client relationships. And having the security of knowing they are protected.
