Term & Health Watch 2024
The document offers a comprehensive overview of the UK’s protection insurance landscape, beginning with an introduction and a review of iPipeline’s performance and market involvement in 2022. It moves into a snapshot of the market as a whole, offering quick insights into high-level trends and changes across the year.
Subsequent sections focus on specific insurance products, including term assurance, critical illness cover, income protection, business protection, and whole life assurance—each analysed in terms of uptake, customer behaviour, and market shifts. The report also explores the impact of gender on purchasing patterns and protection needs, followed by a section on distribution trends, examining how these products reach consumers.
In its final chapters, the report contextualises the data, drawing conclusions and providing perspective on what the results mean for providers, advisers, and the future of the market. It concludes with author bios, offering transparency on the experts behind the analysis.
