Autumn 2024 Introduction

Welcome to the latest edition of iPipeline Quarterly. We’re leaving Summer well and truly behind as Autumn has appeared quite literally overnight!

As we approach the final quarter of the year and work both independently and collaboratively as an industry towards our goals, autumn is a time to reflect on the challenges we’ve encountered so far and the goals we have yet to achieve – year-end is approaching for many.

However, we can’t put the organisational blinkers on. We need to be mindful of the role all of us play for the greater good. For our market, that means adding value to consumers lives by making them more secure financially, helping them protect themselves and their families.

Value is a very current theme, with the FCA recently announcing its forthcoming market study in protection and providing fair value – does the market offer consumers the value it should?

We debate value a lot in our industry such as the price vs value argument. But no debate is binary, and no debate should be stuck in time. Here, for example, we’ve seen a shift. Customers are no longer signing up to the cheapest policy as adviser judgement and recommendation influences their decision through a number of factors; product features, value added benefits, premium costs.

You’ll read more on this topic throughout this edition including the importance of data when it comes to companies proving their actions – the age of data driven regulation is here to stay.

Speaking of data, our annual customer survey is currently underway and is an incredibly important piece of work for us as we gain valuable insights to help us improve what we do so that we can help you. This year’s survey goes beyond your thoughts on us. We want to find out much more about the advice market we serve. To understand you better, means we can serve you better. We will summarise the results in our next edition to demonstrate how we are adding value to your world.

Finally, I’m very much looking forward to attending some of the industry’s key events as we enter conference and awards season. We have the chance to reward and celebrate the efforts of our colleagues and peers. I’m very proud to announce that once again, iPipeline are finalists at this year’s COVER Excellence Awards in the ‘Insurtech of the Year’ and ‘Outstanding New Technology Offering’ categories, the latter for our enhanced PreQuo Lead Gen tool. I wish all finalists good luck and look forward to seeing you there!