IPAW 2024: Turning Awareness into Action
Income Protection Awareness Week (IPAW), the income protection themed event from the Income Protection Task Force (IPTF), is back for 2024 and will hit the screens each day between 12 and 1pm in the week commencing 23rd September. Sessions are free to attend and each one qualifies for one hour of CPD with certificates being issued automatically for those attending the live sessions. Anyone interested in attending should register for each session that they want to attend here and follow IPTF on LinkedIn to keep up to date.
So what is IPAW? Previously known as Income Protection Awareness Week, this year the A has been reclaimed with the event now known as Income Protection Action Week. The aim of IPAW has always been to inspire advisers to take action following the broadcasts and the new name cements that intention with viewers encouraged to share how they were inspired and what they will do differently #BecauseOfIPAW on social media.
The series of webinars are aimed at anyone with an interest in income protection and will cover a diverse range of topics including how critical illness and income protection can work together, adviser panels considering working with different types of clients, an examination of business protection, an evaluation of the adviser role in the claims process, annual client reviews and a consideration of value-added services. New this year, coaching sessions each day will offer guidance on adviser mindset, avoiding common mistakes in the advice process, overcoming objections and managing trickier client conversations when their experience is not straightforward.
IPAW aims to inspire advisers by sharing best practice among peers and encouraging open discussion about the challenges and successes faced by those advising on income protection. In recent years we’ve seen a growth in sales which comes on the back of the pandemic, a cost-of-living crisis and of course Consumer Duty. Although this is good news for the market, it has never been more important to keep talking to clients about protecting their income and to ensure that advisers have the confidence and understanding to do this.
IPAW works best as part of a collaboration across the industry. Last year we saw unprecedented levels of engagement online and we hope to see a repeat of that this year. Additionally, it’s great to know that so many IPTF members will be holding events such as income protection themed webinars and educational events.
Despite rising sales of income protection over the past couple of years, it’s important we keep the momentum in the market and build the confidence of advisers to have effective conversations with their clients. There’s never been a better time to turn awareness into action.
#IPAW2024
